Role: Senior visual designer
Responsive email design | Visual Design | UX modification | Interaction design
The team: copywriter, creative director, brand marketing manager, project manager, development
Peet’s brand campaign, “What Fills Your Cup”, was campaign that gave Peet fans a way to share their stories about what inspires them. The brand team requested a landing page for the “What Fills Your Cup” contest, with a goal of beating last year’s engagement numbers (1400).
As lead visual designer, I accessed and modified wireframes to create an easier to user experience. Peet fans could easily upload photos, enter the contest, view videos and featured social posts from other fans.
The result was an easy to use and maintain microsite which exceeded goals with over 10,000 fans entering the contest and engaging in the campaign.
