Role: Art Director
Out of home | Digital display ads | Social Media ads
The team: copywriter, account executive, project manager, production artist, development
CalPERS employee group was key factor in the BSC sales plan. BSC needed to standout in a highly competitive field.
As art director, I over saw the creation of a digital campaign, to persuade CalPERS members select BSC as their provider of choice. I collaborated with key stakeholders to identify opportunities to reduce budget and create an impactful campaign.
The CalPHERs digital campaign achieved more than 183 million impressions and 1 M click throughs compared to 19.8 million impressions and 159K click throughs achieved the previous year, 2019.
Pandora display ads
Pandora display ads received a 0.36 CTR (+38% over benchmark)
and Mobile interstitial CTR: 1.58% (+28% over benchmark)
facebook ads
Blue shield of california Trio display ads
Trio display ads: CTRs average was .65% outperforming the benchmark of .06% with a $0.20 cost per click
Blue shield of california access + display ads
Access display ads CTRs average was .48% outperforming its benchmark of .04% with a cost per click of $0.24
Blue shield of california CALPERS OOH
